Coming up with information, data, images and other components to your website sounds like a quick, fun activity right? Right? Okay, well for me it is but that is because I am one of the resident content writers here at Webspec Design. For most people though, writing doesn’t seem to evoke the same excitement as it does for me. In fact many despise writing content. So why are business owners and those in-charge of the website insistent upon doing it themselves?
The answer: they think they can write the content.
The client thinks they know their business so it will be easy, they actually enjoy writing or they think that no one else could write their content with enough knowledge about their company.
The problem: content writing is hard, takes time and isn’t always fun.
all too often the content is too hard to write, forgotten about, pushed off, or ignored until it is the only thing holding up the website from launch. The truth of the matter is that a good content writer will do their research on your company and on your industry. They will learn the key terms in your business and learn the standards for writing in your industry. If you are struggling to write the content for your website take a look at the list below and see if you identify with one or more of them.
- The thoughts make sense in your head but not so much on paper
- You thought you were going to have time to write it but you haven’t even saved a document yet
- Writing just isn’t your thing
- The only thing holding your website back from launching is the missing content
- You don’t have the time to figure out the correct way to write for your industry
Did you find one that matches your situation?
The solution: it’s time to hire a content writer.
The truth is that content writers do their research, take time to get to know you and your business and will write with the voice you tell them too. This means that your content will be informational, easy to read and represent your business in the best light possible to your potential clients and consumers. Don’t let your impositions about content writing be the road block to launching your website on time. I have seen it happen to far too many clients, their website is ready to launch but missing the content. This is a major setback to launching your new web presence.
Content writing is more than just writing
In addition to the writing of your content, a content writer also works to do further research on search engine optimization (SEO). With this additional research and time, the content writer is able to not just write your website’s content, but also write it in a way that will put you at the top of the search results. The Internet and all its components are continuously changing, and with a content writer, you will be guaranteed to work with someone that knows those changes and how to implement them into your site.
Give your website content the attention it deserves
The content on your website takes time, but it deserves the attention. The attention can be given by a content writer who has the experience and research capabilities to find out what best fits your target audience and how to communicate with them that is better than your competitors.
