Content Strategy & SEO
Even the nicest-looking website won’t serve you well if your users can’t find the information they need. But with everything else on your plate, how do you take your website from “in desperate need of organization” to “everything in its place”?
There are lots of conflicting strategies online for creating effective website content, and it can be hard to decide which is best for you. If you’re struggling to find the balance between being quippy and engaging versus providing clear content that’s SEO-friendly and accessible, you’ve come to the right place.
Build Foundational Content That Sets Your Website Up for Success
After initial meetings to meet the team, content strategy is the first step in all of our new website projects. Working together to outline your organization’s brand story, user groups, and content needs at the beginning of the project sets the stage for successful collaboration during the rest of the project. We love collaborating in-house and with clients every step of the way to ensure you have a strong content strategy that can scale and adapt as your company changes.
Enlist the Help of Our Versatile Copywriters
Our content strategists are jacks and jills of all trades, and most of us have a strong foundation in professional copywriting. Need someone who will take your company’s information and transform it into engaging copy that also helps you get found online? We’re up to the task.
Audits & Organization for the Content You Have Now
Whether you’re struggling to prioritize information or need help overhauling your entire content strategy, our team members are no stranger to messy content situations. We’ll audit the current content on your website, cataloguing all of your current pages and setting up ways we can successfully collaborate with you to determine what can stay, what can go, and what needs to be transformed into something better.
Accessible Content for All Types of Users
Accessible content practices are built into our projects to ensure users of all ability levels and needs can easily access your information. Your audiences and user groups are at the forefront of all the content decisions we make, and we strive to create seamless user experiences that will get users where they need to be efficiently.
Our content team collaborates closely with our designers during key points in website projects to ensure that the placement and visual emphasis of your content is in line with what your actual users need.
Examples of Well-Crafted Content
Read our case studies to learn about clients whose sites have benefitted from a better-organized content strategy with Webspec! We’re able to work with clients of all sizes and scopes to clarify messaging and improve user experience.
When the City of West Des Moines and MidAmerican Energy announced they were building a new sports complex and event space, they knew they needed clear messaging and a strong content strategy for their website.