Search Engine Optimization
Having a website is great, but it doesn’t benefit your organization or serve your users if no one can find it. Users might find your website through social media or some sort of advertisement, but when 53% of trackable website traffic comes from organic search, making your website visible in search engines like Google or Bing is a must. That’s where search engine optimization (SEO) comes in. By optimizing your website and brand presence for the hundreds of search engine ranking factors, Google (and other search engines) is more likely to match your website with users’ needs and rank your website higher in search results, which ultimately leads more users to your website and allows you to meet your business goals.
Let the SEO Experts in Des Moines Optimize Your Site
There are countless steps and ways to optimize your website for search engines in order to keep up with Google’s algorithm requirements, and they’re changing all the time. It’s hard to keep up with it all, so let our team of SEO experts help you. We continuously stay on top of the latest updates from Google, and we’ll optimize your website through meta title and description updates, new heading structures, linking strategies, and more as your website demands.
Digital Marketing & Website Audits
It’s hard to know how to start improving your SEO without first looking at what’s working and what’s not — that’s why we recommend a digital marketing and website audit to kick things off. Our team will take a comprehensive look at your website and digital marketing efforts to see what areas need help. We’ll review the many components that affect your site’s SEO and user experience, then put together a report of our findings and our recommendations on what could be improved.
Local SEO Services
If your business or organization serves a specific area or has a physical location people can visit, your SEO strategy should reflect that. Whether you’re a business selling a product or service or you’re a government agency keeping your citizens informed, it’s important for people in your area to be able to find you. Our SEO team will optimize your brand to help you become a local industry leader and outperform your local competitors.
Utilizing Powerful SEO Tools
We put all this effort into optimizing your website, but how do we know if it’s actually working? We ask Google itself. The search engine has an entire lineup of tools people can use to see how their website is performing, including:
- Google Analytics
- Google Search Console
- Google Tag Manager
- Google Marketing Platform
Through these, we’re able to see insights about your website, such as how many people are viewing your site, which pages are most popular, the demographics of your visitors, what queries people are searching to find you, and more. We can then use this data to further the success of your website’s performance and your digital marketing campaign.
Ongoing SEO Reporting
While it might seem easy, when it come to SEO you cannot optimize your website once then leave it alone and expect your rankings to continue to improve. The web is constantly changing and updating, so the best SEO strategy requires an ongoing effort. If you work with our team for SEO services, we’ll send you monthly reports on which keywords your website is ranking for and their position in search results. This serves the dual purpose of keeping you informed and letting us know where we need to concentrate our efforts in order to meet your business goals.
Explore the Power of Search Engine Optimization
Webspec used a multi-part strategy involving SEO and paid search advertising to better target the larger Des Moines area and help Amega gain leads through their website.