Generative Engine Optimization (GEO)
Grow Your Brand’s Visibility in AI Overviews, ChatGPT, Gemini & More
Artificial intelligence is changing how people interact with the web, leading to fewer link clicks and more conversational interactions. If you feel like AI is leaving your brand behind, Webspec is here to help. We’ll cut through the noise so you can focus on what really matters for both short- and long-term success in AI search.
Webspec’s GEO (generative engine optimization) services identify how AI engines like ChatGPT, Gemini, Claude, or Google’s AI overviews see your brand. We’ll develop a strategy to boost your visibility in AI platforms as well as make sure your website is accessible for AI agents.
Explore Our Generative Search Optimization Services
When someone asks ChatGPT or Gemini to recommend a service provider in your area, is it mentioning you or your competitors?
Generative engine optimization (GEO) — sometimes known as AEO or AI SEO — refers to optimizing for AI tools like ChatGPT, Gemini, or Claude, as well as the AI overview feature in Google search. This makes it a subset of search engine optimization (SEO), which focuses on optimizing for results in traditional search engines like Google, Bing, and Yahoo.
Our GEO expertise is a result of more than two decades of search engine optimization, branding, and web development experience. Our strategies are grounded but innovative, focusing on solid fundamentals that ensure your website is ready for the future. Here’s how we can help you.
GEO Audits
Get a comprehensive snapshot of your website’s visibility in AI engines. We use cutting-edge tools and strategies to quantify:
- How AI views your brand
- How much traffic AI is currently driving to your website
- How AI views your competitors
- Opportunities to earn more mentions and citations in AI results
- Insight into what AI users are searching for that pertains to your business
- How your website guides and directs AI crawlers to learn the most pertinent information about your business
Available as either a standalone service or part of a full SEO audit, this one-time review will create an actionable roadmap for your brand.
AI-Optimized Web Design & Content Creation
As more AI tools populate the internet, ensuring your website has an optimized foundation is vital. Our technical web development expertise lets us ensure your website is well-positioned for the way AI engines and agents search the web.
Our holistic web design approach prioritizes accessibility best practices, which also have the benefit of preparing your website for the increasing role AI agents are playing in user journeys. Once the technical foundation is complete, we help you create web content that’s easily understood by crawlers and optimized to appeal to AI search techniques like content fan-out and messaging gaps.
Developing Brand Trust Across the Web
AI systems draw heavily from not only what you say about yourself but also what others are saying. That’s why we pair our GEO services with our branding, social media marketing, and review management services to give you a holistic approach to building trust online. We’ll pinpoint the off-site channels where your competitors are winning and develop a strategy to narrow the gap.
Ongoing GEO Reporting
When you work with Webspec, you’re never in the dark about your website’s performance. We create customized monthly and quarterly reports for all of our digital marketing clients. We’ll track your key GEO metrics to give you a fully transparent view of the progress on your unique goals.
Why Choose Webspec’s GEO Services?
- One in-house team. You’ll work with a team of marketing experts, content writers, designers, and developers all in-house. We won’t just tell you what to fix. We can do it, too.
- Proven solutions. With more than 20 years in SEO and web design, we’ve navigated every major change on the internet. Our strategies are both innovative and based on fundamentals to set you up for long-term success.
- No guesswork. Our team uses the latest tools and directly analyzes AI results in ChatGPT, Gemini, Perplexity, and more to gain a fuller picture of your appearance in AI recommendations.
