As with many of our clients, Amega’s situation requires a multi-part strategy involving paid search advertising and search engine optimization.
Our initial approach for Amega was to focus on traditional search engine optimization strategies, and though we had some success with these strategies, we soon realized that the largest challenge facing Amega is unique to local service area businesses. These types of businesses travel to a client’s location to provide a service. Businesses with large geographical service areas, like Amega, often have difficulty ranking highly in search engine rankings because Google and other search engines take proximity to a searcher’s location into consideration when determining their rankings.
Summary of Solutions
- Keyword research and tracking
- Blog topic research and blog writing
- Google My Business tracking and management
- Website content designed to display Amega’s expertise and authority in the marketplace
- Clear page titles and descriptions focused on specific keywords
As a result of our SEO strategy customized for local search area businesses, Amega has been able to better target the larger Des Moines and Central Iowa area. This has allowed them to rank within the top 10 listings (or the first page of search engine results) for many locations within and surrounding Des Moines, resulting in more leads through their website.