The Smoothie Company paired up with Webspec to create a website that showcased their delicious fruit purees, equipment, and pricing/packages for their users. They also wanted to break into more industries and allow for landing pages that were specific for each one. What makes The Smoothie Company unique is that their process is simple and you can buy products directly from their online store, without needing a special pricing package or order minimum.
They specialize in selling everything a business may need to set up their own smoothie bar, all the way from ingredients and equipment, to even marketing materials to help them capitalize on their investment. The Smoothie Company is based in Davenport, Iowa with the ability to work with businesses not only nationally, but internationally as well. They work with business owners and general managers to make running a smoothie bar as velvety smooth as their products.
The Challenge
One of the bigger challenges that The Smoothie Company had with their old website was that it did not speak to all of their user groups. They were wanting to break into different audiences and create content with CTA’s unique to them. However, the amount of information they had for each audience/user group was large, so we worked to consolidate it and make it as user-friendly as possible for a simple flow across the website.
The Summary of Solutions
The Webspec project team collaborated with The Smoothie Company to create some solutions for the new website that would help overcome their goals and challenges. The following are new implementations we took with the new site:
- Clear landing pages for user groups
- Health & Fitness, Food & Beverage, Bar & Cocktail, and Assisted Living
- A modern, clean, and bright style for the overall design
- Incorporating some fun elements using organic movement and shapes
- Providing clear content to users, ensuring all of their questions are answered
- Customizing each call-to-action to meet the needs of the target user group
- Using creative language to help drive user engagement
The Final Product
