Springer Floor Care is a Des Moines-area small business that provides area rug, carpet, upholstery, and hardwood and laminate cleaning. Their mission is to provide incredible floor-cleaning services that are affordable and accessible for all homeowners. Springer’s experience in the industry and customer service skills set them apart from their competitors.
After a poor experience with a previous marketing agency, Springer needed an SEO revamp to drive more customers to their website via search and boost business.
The Challenge
Upon inheriting this digital marketing account, our team discovered that the Springer website as a whole was marked “no index,” preventing search engines from crawling it. This was detrimental to the site rankings and made it impossible for them to appear in local search results for their services.
Another big challenge was overcoming site speed issues. While aspects like heading structure and meta titles and descriptions are typical needs to address, we knew our work wouldn’t be as effective without improving the technical problems.
The Summary of Solutions
Our digital marketing team worked alongside our development team to improve the site speed and ensure the Springer site was optimized for on- and off-page SEO. Here is how we overcame the major issues on the site:
- Edited, revised, and rewrote content on the Springer website.
- Incorporated location-specific keywords and queries.
- Restructured headings and overall flow of pages.
- Submitted sitemap to Google Search Console to ensure Google indexed the site.
- Conducted a website audit to discover any images, plugins, and other aspects that were slowing the site down.
The Results
As a result of our SEO and site speed work, Springer’s website has gone from unsearchable to a high-ranking result when you search for floor-cleaning services in Des Moines.
When comparing 2022 to 2023, the website sessions have gone up 207%, total website users have gone up 221%, and website conversions have gone up 100%. On average, Springer now ranks on the first page of Google results for keywords like “area rug cleaning des moines” and “carpet cleaning des moines”.
These improvements in organic local search results help Springer connect with more customers in the Des Moines area.