We have had the pleasure of working with Dr. Whittmore for many years on a variety of different projects ranging from a website redesign to brand differentiation, paid digital advertising, and, most recently, organic search engine optimization (SEO).
The Challenge
With numerous competitors in the area, it can be difficult for any one business to stand out from the crowd. This is especially true for a speciality that depends heavily upon organic search traffic to provide quality leads. That’s why our team has worked closely with Dr. Whittmore to provide high-quality technical content that speaks to the expertise and authority of the team at Pediatric Dentistry of Central Iowa.
Summary of Solutions
- High-quality technical blogging
- Keyword research and tracking
- Click-through and engagement rate analysis using Google Analytics
- Page titles and descriptions
- Branding assistance and differentiation
The Results
Our focused effort on showcasing the expertise and compassion of Dr. Whittmore and his team has led to several of their most helpful blogs consistently ranking highly for common keyword searches. As a result, Pediatric Dentistry of Central Iowa has seen a steady increase in leads generated through organic search results. Those organic leads in conjunction with our other services are helping this team stand out from the rest of the crowd, raise awareness of their dental practice, and ultimately gain new patients.