The Challenge
Midwest Comfort’s lack of a comprehensive marketing strategy was having an impact on their ability to generate leads despite having incredibly positive reviews online. Their team needed a reliable expert with a proven track record of success to help them sift through the available options and develop a detailed marketing strategy.
Summary of Solutions
- Implement Google Local Service Ads
- Leverage their existing reputation to establish an online presence
- Tailor the client’s service ads profile to improve quality lead generation
- Monitor the service ad budget monthly and dispute low-quality leads
The results
After consulting with our team of digital marketing experts, Midwest Comfort started working with us to implement a marketing strategy that takes advantage of Google Local Service Ads. As a result, Midwest Comfort has seen superior lead-generation success—averaging 15–30 or more qualified leads each month. These leads have allowed Midwest Comfort to use their advertising budget more strategically and continue to expand within the HVAC industry.