The Challenge
The Hoover Museum’s monthly newsletter is an important tool which allows the museum staff to communicate news and events to more than six hundred donors and interested parties as well as the general public. Our goal for each newsletter is to engage and interest the readers with exciting new content related to current exhibits and news while building and maintaining the museum’s presence as the definitive source of information related to President Hoover.
Summary of Solutions
- Complete an appealing and polished redesign of the newsletter
- Incorporate information about new exhibits, events, historical tidbits, and more
- Inform readers about changes to the museum’s hours, restrictions, and policies related to COVID
Before & After
Since November 2019, the monthly newsletter has had an exciting new look and feel which is not only appealing and engaging but also fully conveys the historical significance of the museum’s exhibits. This in turn has increased the open rate for the newsletter, allowing us to reach more people and raise awareness of museum happenings.