Email Marketing

Despite the continued rise and innovations of social media and search engine marketing, email marketing continues to prove itself as an important piece of any digital marketing strategy. Regardless of the size of your business or whether you market to consumers or other businesses, there is a high likelihood that the right email campaign strategy could serve you (and your customers) well. Our team can utilize tools such as Constant Contact, Mailchimp, Hubspot, or other preferred platforms to help you get in front of your audience.

A Good Email Marketing Strategy Can Be An Asset

Build Your Brand Recognition

Hearing from your business on a regular basis with material delivered straight to an email inbox is an effective way to get in front of both existing and potential customers again and again. Whereas consistent posts on social media might help users see your content repeatedly, a direct email marketing campaign guarantees it. With the right strategy for newsletters, drip campaigns, audience segmentation and a skillset for providing quality content with a consistent brand voice, you can convert strangers to brand advocates.

Drive up your Sales

A targeted and deliberate email campaign funnel with the right configurations can encourage users to browse your services, or even drive recipients to complete the cart check out process on your ecommerce site. Especially if things like abandoned shopping carts or people leaving your site shortly after clicking on it are a point of concern for your business, the right team of digital marketing strategists can leverage email to your advantage.

Connect with a Loyal Audience

Monthly newsletters or subscriber emails are a great way to connect with your customers you already have a relationship with, show appreciation with specials or discounted services, and keep your business front-of-mind.

Webspec Email Marketing Services

Company Newsletters

Keep your audience informed and engaged with your brand by employing an ongoing newsletter. Partner with our team to create and maintain a branded email newsletter in a consistent and effective format that works for you.

Multi-Step Drip Campaigns

Get specific with your messaging and promotions with targeted multi-step drip campaigns. With the right tools and team to assist you, you can cater your email campaigns to custom audiences; whether you want to follow-up with past customers about future promotions or remind shoppers to complete the checkout process, setting everything up correctly is the key to success.

Product, Service & Event Campaigns

When it comes to testing or releasing a new product or service or announcing an upcoming event, sending the information straight to your customers’ inboxes cannot be undervalued. Especially when leveraged in tandem with a robust search engine and social media marketing strategy, utilizing platforms like Constant Contact or Mailchimp can help to maximize the results of your next roll-out.

View Some of Our Successful Campaigns

When the Hoover Museum reached out for help with their newsletter, our digital marketing team redesigned the look of the newsletter and created monthly content to engage more readers and raise awareness of museum happenings.

Hoover Museum

CHECK OUT OUR NEWSLETTER TRANSFORMATION