Content & SEO Coordinator
Create original content for users and search engines.
A Content & SEO Coordinator at Webspec forms the foundation for strategically implementing content for our clients, working with organizations to write or edit content that fits their brand voice and collaborating with creative teams to advise on content marketing strategy for websites or marketing campaigns. Webspec works with clients across all industries and organization sizes; from small businesses to government and enterprise-level campaigns, we customize our solutions to fit the unique needs of our clients as their goals evolve. A Content & SEO Coordinator will build on existing skill sets and learn the foundation of writing for the web, collaborating with project managers, designers, and clients directly to execute strategic content goals for each project.
A successful Content & SEO Coordinator contributes to the success of our team and our clients by:
- Performing basic content strategy, writing, and editing for web projects
- Implementing the following on web projects:
- BrandStories and user personas
- Primary and secondary navigation structure
- Keyword research & initial SEO
- 301 redirects
- Google Analytics & Search Console setup
- XML sitemap configuration
- Presenting content strategy and documents to clients in weekly meetings as required
- Collaborating with designers on wireframing & content prioritization
- Assisting with content entry on WordPress projects
- Assisting project managers with miscellaneous project or client tasks
- Writing copy and link text in accordance with WCAG 2.0 level AA standards including
- Clear heading structure
- Context for linked text
- Sufficient alt text for images
- Submitting work to Content & SEO Leads for review before presenting to clients
- Proactively staying informed about industry standards and changes and participate in team discussions regarding these topics
- Demonstrating a basic knowledge of technical SEO best practices
- Working towards advanced Google Analytics certification
- Utilizing strong communication skills skills, especially technical writing, and adapting for a wide range of industries and client needs
- Understanding the content strategy for each client and providing assistance on execution of content strategy throughout web projects
Job Requirements
- Bachelor’s Degree in English, Marketing, Journalism, Communications, or other related field
- Strong written and verbal communication skills
- Working knowledge of popular style guides including AP and Chicago
- Knowledge of SEO, WordPress, and Google Apps a plus
Compensation
Position salary will be determined based on previous experience and skills. Only applicants selected for first round interviews will be contacted. Interested applicants please email a resume and cover letter to careers@webspec.com.