Google is about to undergo a major algorithm update. It will now be taking into account a website’s mobile friendliness as a signal in its ranking on Google. In layman’s terms, if your website isn’t mobile friendly, it’s going to be knocked down in the rankings behind sites that are. This worldwide affair has been affectionately dubbed “Mobilegeddon” and will be initiated on April 21, 2015.
But before you and your website start shaking in your HTML boots, Webspec Design of Des Moines can fill you in on the best way to prepare your website for this online phenomenon.
What is Responsive Web Design?
First of all, is your website responsive? Today, responsive sites are considered a best practice for all websites, in fact, Webspec Design specializes in creating them! If a site is responsive, it will reformat itself to fit the handheld device or screen it’s being viewed on. Buttons, images and content are automatically reformatted to easily navigate a website for your viewing pleasure on the go!
Many business are making the investment into a mobile friendly site so that the website can still engage just as many, if not more, viewers in today’s mobile savvy society, enabling consumers to click, surf and shop wherever they are. With responsive design, the device does all the work to adjust orientation for the viewer. This is a nice way for you and your business to show all potential viewers and consumers that their web experience and engagement on your site matters to you as a business owner. Besides, no one likes to visit their favorite online store only to find that they can’t shop from their phone or tablet.
Why You Need A Responsive Website
So why reformat your website? Responsive websites are no longer a best practice, they’re now a demand. Today, a vast majority of a website’s traffic is from smart phones and tablets. Google has committed to viewing excellence, setting a standard for all searchable websites to be responsive. Creating two sites with one being mobile is no longer the norm, but instead preserving one URL that is able to adjust no matter the format is now the expectation. A single URL prevents annoying site redirection and creates a simplified web address sharing experience. It’s also faster! Mobile devices have slower processing capabilities and they are wireless. While most desktops are tied to a land line and power source, mobile devices have to do the work of staying connected and loading pages at the same time.Not only can viewers visit your website on their favorite mobile device, they don’t have to kill its battery to do so.
And let’s be honest, no one likes having to clumsily navigate through a website on their phone by sizing and resizing, scrolling and sliding their way through content. Having to type into a tiny text field that they have to zoom in on to access isn’t too enjoyable either. Responsive web design automatically eliminates these cumbersome tasks. Navigating through mobile sites becomes a much more fluid and enjoyable experience with properly resized images and buttons that aren’t clumsy to get to.
Webspec Design Can Help!
If google search zombies are something you fear, don’t worry! Webspec Design is a web design company located in Des Moines that can help prepare you for the looming doom of Mobilegeddon. Depending on how old your site is, Webspec Design offers a couple of options. Our basic mobile facelift starts at $1,000. A full mobile retrofit that flows nicely with your own site starts around $2,600. Don’t let the mobile condition of your site sink you in Google search rankings. Ask about Webspec Design’s responsive, mobile friendly services today!
