After the Re-Launch: Refreshing your brand

First off, congratulations on your new website! It is exciting right? Knowing that you now have a refreshed web presence and a great website to present to the world? But, what about your marketing materials? Are they up-to-date with your new website branding? After giving your website a face-lift it is time to refresh your marketing materials with your new branding, your new look if you will. Why? Let’s take a look.

What is branding?

To begin, let’s establish what branding actually is. It isn’t just a new logo and a color scheme, it is the total package. This means that your content (images, font choice, wording style, etc.) plays a large role in your branding. The overall feel created by your logo, color scheme and content should evoke a certain feeling that people will get when they see your branding. Eventually your brand should become so recognizable by your consumers that just seeing something that resembles your branding style should remind them of your business.

Why should I rebrand?

Rebranding makes you recognizable and will help you to stand out above your competitors that may have a new website but haven’t bothered to get a net business card yet. People love new and innovative designs and if they think that they are cool they will share them with their friends. This could mean free leads for you just because you have neat and innovative marketing materials.

It also confirms that you are serious about diving all the way in into a project, a great trait to have as a company. It demonstrates that you are willing to change with the times and adapt to new and innovative ways of doing things.

What should be rebranded?

You should really rebrand any marketing material that you use, this could include:

• Business cards
• Newsletters and e-newsletters
• Postcards and mailers
• Brochures, flyers and handouts
• Electronic documents, PDFs
• Letterhead, folders
• Office signage, storefront signs
• Informational packets
• T-shirts, coffee mugs, etc.
• Vehicle wraps
• Materials for business fairs
• Any other materials you hand out

How do I go about rebranding?

Rebranding is easy after you have refreshed your website. The inspiration for your marketing material design will come from your website, your color scheme, fonts, textures, and writing style. It is best to refresh all of your materials at the same time if you afford to do so and begin implementing them as soon as possible. A more cost effective option is to refresh the materials your use the most first and implement those and gradually rebrand the others over time.

How do I get started?

Webspec will be happy to assist you in your rebranding endeavors either after the launch or right after you have given final design approval for your website. We have several rebranding packages available and will help you find the right one for your business when you are ready to refresh your marketing materials.