Having a website used to be an optional addition to your marketing budget. Good or bad, this is no longer the case. Consumers, like myself, pick where to shop, eat, and have services done based on the quality of the website. I learn a lot about a company even after a cursory Google search. Here is what your website is saying about you:
1. You have a website, but it says last updated 2004.
I won’t be spending money with your business. I will ask my friends and family if the company is even still in business.
2. You have a website with a black background, green text, and stretched out photos.
I have to really love your business to go here. If you’re not willing to expend the effort to have a decent web presence to help me learn about you, I don’t care enough to stop by.
3. You have a wonderful website, without the information I need.
Having a website is a start, but be sure to get feedback from your customers. If I can’t find your hours, menu, or services list, I’ll probably be shopping with your competitor.
4. You have a website, with features that I regularly use.
I love your business. I am telling my friends to shop or use your services because of how easily I navigate and utilize them.
5. You have a website, but it’s currently only partly working or has coming soon information.
I’ll be back, so keep working on your website and be sure to stick on your web developer so they continue to improve your website. However, if this is not updated in a timely manner, I may lose interest and move on.
6. You have a Facebook page and no website.
I can find information about your company, but I’m not excited about it. I want to see your style, your voice and information about your business, not Facebook branding. With this free account, I assume you are uninterested in putting any effort into your business; therefore, I assume your customer services will reflect that carelessness.
7. You don’t have a website.
You don’t exist to me.
It’s not important that you break your budget building a website. The key for me is that you have a web presence that is user-friendly, easy to read, and most importantly, has the information needed to continue being your patron or to be a potential customer.
