As a result of the success of our initial campaign, Liberty Ready Mix has been able to adjust the focus of their social media efforts toward finding and maintaining knowledgeable and experienced staff.
The Challenge
At the outset of this project, Liberty lacked a comprehensive social media strategy. As a result, user engagement was limited and their social media activity was extremely low. Our efforts would need to span a broad range of organic content types in order to generate and sustain consumer interest.
Summary of Solutions
- Develop a holistic social media strategy to raise brand awareness
- Create and implement that strategy on Facebook
- Coordinate video editing and other organic content creation methods to engage users
Before & After
As a result of implementing our comprehensive strategy, their company’s social media following has increased dramatically—with nearly 2.3k followers on Facebook alone. This increased consumer awareness has positioned Liberty Ready Mix to thrive during the turbulence of the pandemic. What’s more, the hiring campaigns we’ve completed have allowed them to locate and maintain quality employees when other businesses have struggled with staffing issues.